05 Apr 5 Immediate Things to Stop Doing for Your Dental Website during this Pandemic
Apr 5, 2020 7:16 pm
The Health Ministry has very strict rules when it comes to promoting your services online with a dental website and most recently lots of clinics had heeded this warning otherwise forced to swallow with some summons. Getting new customers is already very challenging, let alone this Pandemic has made it even worse!
While nobody is left behind on this issue, the government is also taking measurable actions to keep everyone safe and ensure that the dental services stay professional.
However, there will always be a fear factor, the fear of queuing up in a large group, the fear of contagious infection, financial support and among others.
If you already have a website, you can also a quick healthcheck on your website. But before that, here are the 5 things you must stop doing immediately and turn things around so that you are more in control over these issues.
1. Stop allowing your website to go idle
If you already have a website, now is the best time to update your contents. Contact your web design company on how you can reposition your site content structure based on the next immediate services that you could offer. In the meantime, write some articles (ie. ways to take care of your gum, what is the transplant process and etc). Then send an email of your articles to your prospect or existing customers.
Give your customers more reason to visit your website. This will be the best time to build your online rapport. Don’t stay idle and wait for things to pick up.
2. Stop promoting with Google Ads
Google ads have become more expensive, but unless you have a proper strategy in place, then you should not promote on Google Ads. The strategy would be like; do you have conversion tracking in place? How low is your cost per click? How many clicks and conversions are you getting each day? If these are not measured, by all means, stop doing it. Burning cash like this is not the best time to do it, in fact, it is the wrong way.
Not to mention, if you use Google Ads to promote your Facebook page, that is literally burning money seeing it turning into ash. Do not do this, instead, all traffic should go to your website that will benefit your search engine ranking.
3. Stop all marketing activities except SEO
SEO or Search Engine Optimisation is the best way to penetrate more customers in the long run. Get all your keywords structure in place, and start ranking all pages of your core services. It is the cheapest and the fastest way to outrank your competitors now.
You may not see the benefits immediately, but it could have a significant effect after one to two months — in the long run. And when things start to pick up, you can see more organic growth to your business through the website.
Question: If now is not the best time, then when will it be?
4. Stop being shy talking to your customer
It is hard to do phone conversations especially when you have high significant traffic coming in or office phones are not available. It is a waste if your prospects visit your website and are not able to contact you. Be bold and launch a Live Chat for some Q&A sessions with your prospect. You can use tools like Zoom, Google Hangouts or Skype to do Live video chat.
Set up a 1-to-1 appointment system, and do Live chat with your prospect. From there, you can also witness their conditions and advise them for an immediate simple remedy. When everything is in order, you can convert them to your customers. You already had the rapport build up!
5. Stop being unclear!
While this also relates to point 1, updating your website pages has to be done more productively nonetheless. According to research, the second most visited page for a dental care website is the About Us page. This page should display your dentists’ information as much as possible. When it comes to selecting a dentist, customers often take it very personally and it is a tough choice for them.
The other top two pages are your Services page and Payment Methods page. For your services page, break down all your services into individual pages and include individual testimonials for each service provided. That way, it is more personalised, and getting high on Google ranking is much more favourable.
Whereas, for payment method page, describe what are the terms payment, instalment options and ways to pay (ie. credit cards, PayPal). So that your customers can be financially prepared, and both sides’ expectations are clear.
Updating your existing website should be sufficient and don’t require major overhaul. However, if you feel that you want a long term structure (Google rankable website) and complete ‘done-for-you’ agency services, please feel free to contact us for full package web design services.