12 May Picking A Good Domain Name For Your Website Will Increase In Brand Value
According to research in the next coming years almost all good website domain names (.com) will be fully taken and left with weird names that probably need more branding effort.
Choosing a domain name is like choosing a name for your company or for your children. It needs to be carefully thought, relevant, and most importantly you like it.
Fortunately enough, the country level domain (CLD) name .com.my, .my have not gone disparage like the .com ones. These CLD are protected by local company regulations whereby it requires a proper entity (company) in Malaysia in order to register.
A good domain name should also describe the gist of your business along with your website. Nevertheless, it should be easy to remember, easy to pronounce and give a powerful brand voice.
Consider these few points when picking a good domain name;
Short and Clear
The ideal number for your domain name length should not exceed more than 12 characters, and thus it’s easy to remember.
Example: amazon.com, alibaba.com, airasia.com, buenito.com, wdd.my
The domain name should also be related to your nature of the business, if not create something unique that you are comfortable to pursue digital branding as your next step.
(i) Relevant domain example: virginholidays.com
Virgin being its company name, and holidays being the strong keyword in the search engine and it also represents the nature of business — to provide travel and holidays services.
(ii) Unique domain example: virgin.com
Virgin, the name itself could bring a whole lot of different meaning and objective, therefore it requires relentless effort to build this name up, linking to its business core values that eventually becomes a global trademark.
Avoid making mistakes like using short-form/trimmed keywords just for the sake of keeping it simple. Search engines may be confused and will affect your ranking score.
For example; empiregrp.com. It would be much easier to rank in search engine if its empiregroup.com instead.
Good Keyword Pairing (Secret)
If possible, pair your company name + a strong keyword. Some keywords have high search volume in Google Search engine. Get a list of strong keywords and see which has a good pairing.
Example Good Pairing Domains: virginholidays.com, airbnb.com, foodpanda.com
You can contact us to get the list of good strong keywords for your website domain name.
When mentioning your domain name over the phone or during a conversation, it should be easy to pronounce and have no problem qualifying to the spelling bee contest.
Getting A Good Domain
Once you’ve gotten or have a good domain name, it is time to build a good website to start your online business.
Get in touch with us today for free professional advice or quotation.