The first step to reverse engineering existing traffic streams is understanding the five elements that go into any successful online funnel and ad campaign.
And no, these five elements are not the Feng Shui elements — Earth, Water, Fire, Metal and Wood, although we will cover this in our next coming articles. These five elements are the ones that determine whether a funnel is working or isn’t working and here it is:
Demographics
The demographics are all the characteristics of the people that you’re targeting. The demographics define who belongs in the target group and who doesn’t. We’re talking about distinguishing factors, like age, sex, education, geographical location, income level, race, language, and political affiliations—any and all characteristics you can think of that define those people you want to reach with your message.
For example, our real-estate client has an Early 30’s demographic of men and women making four to five thousand a month each. Our baby products client’s main demographic is women who are already mothers or expecting to become one soon.
If the right offer is placed in front of the wrong demographic, it’s going to explode. If a baby product pacifier is placed in front of a couple who are looking for a property, they’re not going to buy. Timing is also everything. So, we need to make sure we get our demographics right. Once you know the demographics of the people your competitors are going after, it’s very simple to know what yours should be.
Offer
The offer comes down to what you are selling and at what price point you are selling it, including your upsells and downsells. The first offer usually isn’t your primary offer, it’s more likely to be what gets people in the door, while the real money-making is just down the line somewhere. Once you’ve earned the buyers trust, highly likely more of your products can be sold easily. Look at the Lifetime Value (LTV) of your repeat customers instead.
Landing Page
This is the page a person lands on right after they click on your ad, and it’s the most important page in your entire funnel. What does that page look like for your competitors? Is it an opt-in page? Is it a sales page? Is it competitive? Is it working for people right now?
Don’t try to make up a new page and hope it works, instead, reverse engineer for what is already working and integrate with your offer. That way, the success rate is much higher through a proven model.
Tony Robbins once said and he emphasised that if you want to be successful in any part of your life, you need to find someone else who is already doing what you want to do and model your efforts after theirs. Nowhere is that idea truer than when you’re building a new sales funnel. You need to model what is working. Do NOT try to reinvent the wheel. That’s the secret. That’s how you take a decade of hard work and compress it down into a day’s worth of time and effort. Find what someone else has already done and model it. Start there, and then you can tweak your funnel, test it, and try to improve on that model after you’re already making money.
Traffic Source
Where is your competitor’s traffic coming from? What are the specific websites that competitors buy ads on? Is the traffic coming from banner ads or social media or email? Do they use mainly video or text? Do not think that you need to “create” traffic. The traffic is already out there. All you have to do is find it, tap into it, and redirect it back to your offer.
Ad Copy
This is the last element of a successful campaign. What do successful ads look like? What makes people click on the ad? What’s enticing them to even look at the competitor’s ad in the first place? What pictures are competitors using? What does the headline say? What does the body copy look like? Are the competitors using video?
All these things will influence whether a person clicks on an ad or not. Remember, traffic is made up of real people and people can be persuaded to click. Get the right message and target the right people.
Conclusion
The whole funnel process depends upon finding out about all five of these elements in regards to your competitors. Oftentimes it could be difficult like finding their banner ads or unsure about their demographics. Reverse engineering is the key, although you’ll need to keep digging, keep researching until you find a niche where you can find all the data you need to move ahead and be profitable.
Contact us to build multiple funnels for your website and see the successful conversions rate.
