A custom web design main purpose is about having a good-looking website that has the advanced features and ability to communicate with the target audience and market with the best user experience possible.
When you are planning to run a full digital strategy or marketing campaign for your business needs, the objective should always be clear – to increase your brand image and ability to convert visitors into customers.
Placing a budget on a custom web design is like buying a new iPhone instead of an older model. Thus, this distinguishes your corporate image to be seen as a modern or cost-cutting type. But nevertheless, a friendly website is inevitable in every business.
Custom web design depends heavily on brand values and corporate communication strategy. Implementing custom design will have more benefits associated with it as opposed to templates website. Choosing a professional custom web design agency ensures that your website is tailored to your specific needs, enhancing user experience and driving conversions.
Here are the ten points you can consider when choosing either custom web design or template website;
1. SEO-Friendly Website
It is a no-brainer that any custom web design should have full-fledged on-page SEO implemented into the website and every page. Implementing responsive web design not only enhances user experience but also plays a critical role in increasing engagement and conversion rates by providing an optimized viewing experience across all mobile devices and different screen sizes. Together, its uniqueness of creative design and SEO will boost the website ranking at a faster pace.
Google search engine rankings tend to favour more on custom-made websites more than template type websites. Custom design website usually has better dwell time on the website, because of their uncommon or rare design, it connects the brands and customers more effectively, hence it ticks the Google SEO algorithm when customers stick at your website for a long time.
Template websites, on the other hand, will derail opportunities for conversions. But, if you are looking to build a website that only displays your product images like a catalogue online store, then without a doubt, a template website is the better choice as it is also cost-effective. In this case, the SEO ranking factor may not be your main priority.
2. Custom Web Design & Digital Marketing
The winning formula for your digital marketing campaign to be successful is to have strong branding, with custom images, powerful content, creative and custom web design, and professional web design services, along with a formidable web strategy. Let’s call this the Godfather approach.
The objective here is to get your target audience to be excited when engaging in your website content and make an offer that they can’t resist! When browsing through your website, they should learn better about your services, product capabilities, business process, or your brand offerings. Or else, you are wasting their time and not to mention your cost for digital ads will burn in split seconds.
However, if you are getting a template base website means setting lower expectations for conversion. Therefore, on your website, try giving out lots of free items like ebooks, free trial services, and promo codes to maximize your audience’s time on the website.
3. Definition of Custom Web Design
Custom web design refers to the process of creating a unique and tailored website that meets the specific needs and goals of a business or organization. Unlike template-based solutions, custom web design involves a deep understanding of the brand’s identity, target audience, and various industry trends. This information is used to craft a website that is both visually appealing and functionally effective.
A custom web design is not a one-size-fits-all approach. It takes into account the nuances of the business and its online digital presence, requiring a thorough understanding of web design principles, user experience, and search engine optimization (SEO). The goal is to create a website that is engaging, effective, and stands out in the crowded digital landscape.
The scope of custom website design includes:
Developing a unique visual identity that reflects the brand’s personality and values.
Creating a user-friendly and intuitive navigation system that guides visitors through the website.
Designing a responsive layout that adapts to different devices and screen sizes.
Optimizing the website for search engines to improve visibility and drive organic traffic.
Integrating functional elements such as e-commerce platforms, contact forms, and social media feeds.
By understanding the concept and scope of custom website design, businesses can create a powerful online presence that sets them apart from their competitors and drives real results.
4. Examples of Custom Web Design
Real-world applications of custom website design demonstrate its power in creating unique and effective online presences. Here are just a few clicks success stories:
Luxury Fashion Brand: A high-end fashion brand developed a custom website to showcase their exclusive clothing and accessories. The site features a sleek, modern design with large, high-quality product images and a seamless navigation system, enhancing the user experience and reflecting the brand’s luxury status.
Non-Profit Organization: A non-profit organization created a custom website to raise awareness and funds for their cause. The website’s bold and eye-catching design, combined with interactive elements and clear calls-to-action, effectively engages visitors and encourages donations.
Small Business: A small business designed a custom website to highlight their products and services. The clean and simple design, easy-to-use navigation, and prominent contact form make it easy for potential customers to find information and get in touch.
These examples illustrate how custom website design can be tailored to meet the specific needs and goals of different businesses, driving real results and helping them achieve their objectives.
5. The Custom Web Design Process
Creating a custom website involves several key steps, each crucial to the quality assurance success of the final product:
Strategic Planning: This initial phase involves understanding the business’s goals, target audience, and industry. A clear plan is developed for the website’s design and functionality, ensuring it aligns with the business’s objectives.
Responsive Design: The design must adapt to different devices and screen sizes, ensuring the website is accessible and user-friendly across all platforms. This is essential for providing a consistent user experience and improving engagement.
Search Engine Optimization (SEO): Optimizing the website’s content and structure is crucial for improving its visibility in search engine results pages (SERPs) and driving organic traffic. This includes keyword research, on-page SEO, and technical SEO practices.
Design Development: This step involves creating the visual elements of the website, including the layout, typography, and imagery. The design should reflect the brand’s identity and appeal to the target audience.
Testing and Launch: Before going live, the website is thoroughly tested for usability, functionality, and performance. Any issues are addressed, and the website is fine-tuned to ensure it meets the highest standards.
Throughout the custom website design process, close collaboration with the client is essential. Regular communication, feedback, and iteration ensure that the final product meets the client’s needs and expectations. By following this process, businesses can create a custom website design that is both effective and engaging, driving real results for their online presence.
6. Custom Web Design Services for Different Products
For some business websites which offers different products, it is important to have custom web design pages for each product. Ecommerce website and web design focuses on creating customized online platforms that enhance user experience and facilitate online transactions. Each product may serve different purposes, thus, it should have a different user experience designed with its unique functionality.
Web designers’ job is to bridge the gap between the product presentation and the target customer. Take the Apple website as an example, if you compare iPad vs Macbook, it has a different user interface and experience flow, but is watered down under the same design theme.
In this case, you want to consider hiring a web design agency instead, as they have a dedicated team full of professional web designers that could pour fruitier creative juices into the design process.
But if you are not a fan of the Apple website, you can always opt for templates web design, and choose the ready-made style that is close to your requirements.
7. Time-Saving
A custom website design will save you a lot of time in many ways, as most of the design thinking will be covered by the web design agency and web designers to ideate everything. The custom web design journey transforms your vision into a more user centered design-centric website through a structured process.
Just throw in your brief, grab a ticket to the Maldives for holiday, and check back in 2 weeks later. Or perhaps, grab a glass of Pina Colada at the lounge (if you are staying longer than 2 weeks), and comment through the remaining 5-10% of your thoughts to confirm the design.
Now it is easier to communicate via digital Zoom, MS Teams or Google Meet. You see, a custom-made website has never been easier. Owning a custom design website will give you more flexibility, and full control over the content and design for your website. You can simply log in to the content management system cms and make the changes on the go.
8. Brand Recognition
A user-friendly custom website design gives better brand recognition. Each element of design from the brand identity can be inherited into the website. For instance, the brand typeface, brand logo, brand colour palettes, and brand tone of voice, among others.
Experienced web designers use cutting-edge design concepts and techniques to optimize user experiences and enhance brand identity, ultimately driving user engagement and improving conversion rates. This helps you create a blue ocean strategy for your business at the digital level, and with that plan in mind, a hybrid web design company usually have both the branding team and web design team that usually work together during the design process. The gives a full spectrum of the design and visual communication for the brand.
On the contrary, a template or website designer does not need any of the above. As it requires less design process, therefore, a professional web development company is sufficient to support to this business needs or project.
9. Complete Bespoke Web Design Solutions
Going custom web mode could be the ideal way to get redesigned website and achieve the design style that you have always wanted. If you want your website to look like the Apple website, and able to make changes on your own later via a content management system like WordPress, it is all possible.
Partnering with a professional web design company that provides full custom website design services will be able to fulfil this business requirement. Simply because a web company usually has a bigger team to cater to this objective. Building the Apple website may look simple, but at the same time can be complex, as it requires many years of experience to create that desired outcome.
10. Benefits of Custom Web Design
Apart from visual design customisation, the other benefits of having custom web pages and designs would be mobile accessibility, search engines friendly, custom features, dedicated professional team of web designers, to name a few. All these item checklists are thoroughly deliberated as part of the big idea and design plan.
Have you got your custom website design yet? Switch from a template website to a Custom design website and see your sales skyrocket in no time!
