Looking to put google ads worth your business in front of the targeted audience? Well, first you must rank on the first page of the Google search result.
Google Ads is a powerful digital advertising platform that allows businesses to reach their target audience quickly and effectively, making it the fastest and most effective way to expand your digital marketing campaign as compared to SEO.
These ads will make your business visible to the customer anytime they are searching for something they need desperately/urgently on the Google search engine.
Recap on What are Google Ads?
Google Ads is Google’s paid advertising product (PPC). These are usually the little ads that appear at the top and bottom of the Google search result page.
Previously known as Google AdWords, this platform has evolved significantly to offer a wide range of advertising options.
These ads have a huge success in driving traffic. The companies’ advertising will bid for ad groups with keywords related to their particular business.
Google will enter thousands of keywords and ads into an auction to help determine the most relevant search query. The winning ads will be served at the top of the result.
And all these happen on a real-time basis.
Getting Started with Google Ads
Getting started with Google Ads can seem overwhelming, but it’s a crucial step in creating a successful online advertising campaign. In this section, we’ll guide you through the process of setting up a Google Ads account and creating your first campaign.
Setting up a Google Ads Account
Setting up a Google Ads account is the first step towards reaching your target audience and driving traffic to your website. Here’s a simple guide to get you started:
Visit the Google Ads Website: Head over to the Google Ads website and click on the “Get started” button.
Create Your Account: Enter your email address and password to create a new account. If you already have a Google account, you can use that to sign in.
Fill Out Your Business Information: Provide the necessary details about your business, including your business name, address, and phone number. This information helps Google tailor your ads to the right audience.
Verify Your Account: Google will send a verification link to your email address. Click on this link to verify your account.
Set Up Your Payment Method: Choose a payment method, such as a credit card or bank account, to fund your ad campaigns. This ensures your ads can start running as soon as they’re approved.
Once your account is set up, you’re ready to create your first Google Ads campaign and start reaching potential customers.
PROS: Let's Dive Into Google Ads Like a Pro
1. The Result from Google Ads is Instant
Ranking on the first page of Google popular search engine results using SEO will take months. Besides, mastering the technique is not an easy thing. It’s like Bruce Lee learning the way of a dragon.
Therefore, Google Ads can be really helpful if you’re looking to drive traffic to your site quickly. Just run an ad campaign on Google Ads platforms and it will bring instant results. The benefit if the ad campaign takes the top spot position in a Google search result, there is a high chance of sweeping 90% of the organic traffic. However, it’s important to note that various economic factors can influence Google Ads results, affecting overall ad performance.
2. Creating Google Ads Campaign is Easy
Unlike advertising on the newspaper, setting up and running Google Ads takes the shortest time possible. However, you are required to have a deeper understanding of fundamental building blocks of marketing hire this platform or hire a PPC expert to do it for you.
Each ad will appear immediately after approval from Google. Hence, the ad will start appearing in different platforms of Google — i.e Search network, Display networks, Gmail, Youtube and etc. Many businesses choose to hire a dedicated expert to run Google Ads campaigns, ensuring optimal performance and management.
If the keyword targeted is of high demand then it is likely to appear in many websites that are relevant to it. Hence, it helps to dramatically drive authentic traffic to your business faster.
3. High Exposure to the Search Result
Google search engine is one of the largest platforms and used by many people across the world. Many people benefit from the search engine to figure out solutions to their problems.
For instance, if your search ads appear at the top position of the search engine based on the user’s query, they are likely to click on it. This will increase the amount of traffic and further expose your business to potential customers.
4. Google Ads Have Increased in Size
The length of the ad tends to play a crucial role when it comes to persuading visitors and click through rates. Short ads are less visible and the chances of being ignored by visitors are high.
Recently, Google Ads have increased the length of their text. The aim is to make the ad more visible and purposeful to increase the chances of getting you the value for your money. Understanding the nuances of advertising campaigns is crucial to making the most of these larger ad formats.
The increased text makes the ad more engaging when adding site links and structured snippet extension. It becomes more structured and clear than the typical organic listing.
5. Test New Ideas and Continue to Improve
The good thing with Google Ads is that you can test new ideas without focusing on SEO. You can have few ad groups, try many keywords, landing pages, and even learn the behavior of your customers.
For instance, you can identify a keyword that you want to drive for then set up an ad. Running this ad for a couple of days will help to know the behavior of your customers in the right manner.
6. You Measure the Result
Google ads help to gather a vast amount of data quickly. It will help you identify the number of visitors to your site. The data will allow you to learn more about your customers.
The number of clicks on the ad will tell how many people are visiting your website or landing page. It will also help to identify the geographical location of your potential customers.
7. You Set Your Budget, Big or Small
Google Ads can be run on a budget. The good news is that these ads are relatively inexpensive. Both small and big businesses can use them.
The Google account allows users to specify their ad spend before running the ads campaign, ensuring they stay within budget. Big budgets tend to help reach out to a large number of potential customers unlike small budgets.
Big budget also can help run the ad for longer periods.
8. You Can Control Your Ads
You can turn your ads on and off with ease. If you are looking for more visitors, then turn on the ads. When the inquiries are enough, then switch off the advert.
Google Ads accounts tend to allow ultimate control over your ads campaign. You can switch off the ads when the budget runs out or when you have an overflow of incoming customers.
9. Offers Retargeting Opportunity
Retargeting google ads is worth the effort of reaching out to the previous visitors to your site. The aim is to give the ad a big chance to convert either as a lead or sale. The ad usually appears as a display network or search, it follows you wherever you go on the Internet.
Here you will have an opportunity to change the demographic and geographical location of your ad campaign. You can opt to target either adults or children in a certain geographical area.
10. Ideal for Tracking ROI with Conversion Tag
Google Ads will enable you to know which keyword and landing pages are converting. Tracking down the keywords can be challenging, but Conversion Tag tracking has made things simple and easy.
The tool will help to track the keywords that are converting while running the ad campaign. It can easily be integrated with Google analytics to help monitor the ad campaign.
11. Drive Faster Results than SEO
One of the standout benefits of Google Ads is its ability to drive faster results compared to SEO. While SEO is a long-term strategy that requires ongoing optimization and content creation, using Google Ads can deliver immediate results. Here’s why:
Instant Visibility: With Google Ads, your ads can appear at the top of the search engine results page (SERP) instantly. This immediate visibility can drive traffic to your website right away, unlike SEO, which can take months to show results.
Targeted Advertising: Google Ads allows you to target specific keywords and demographics, ensuring that your ads are seen by the right people at the right time. This precision targeting can lead to higher conversion rates and a better return on investment (ROI).
Measurable Results: One of the biggest advantages of Google Ads is the ability to track your ad performance. You can measure the ROI of your campaigns, see which ads are performing best, and make data-driven decisions to optimize your results.
Overall, Google Ads can be a powerful tool for driving faster results than SEO, especially for businesses that need to see immediate returns on their advertising spend.
Google Ads Campaigns
Google Ads campaigns are the foundation of your online advertising strategy. In this section, we’ll explore the different types of campaigns you can create and how to optimize them for success.
Types of Campaigns
Google Ads offers several types of campaigns to choose from, each designed to meet different advertising goals. Here’s a quick overview:
Search Campaigns: These campaigns target users who are actively searching for specific keywords on Google. Your ads appear alongside search results, making them highly relevant to users’ queries.
Display Campaigns: These campaigns target users who are browsing websites and apps that are part of the Google Display Network. Display ads can help you reach a broader audience and increase brand awareness.
Video Campaigns: These campaigns target users who are watching videos on YouTube and other video platforms. Video ads can be a great way to engage users with compelling visual content.
Shopping Campaigns: These campaigns target users who are searching for products on Google Shopping. Shopping ads showcase your products directly in the search results, making it easy for users to find and purchase your items.
When choosing a campaign type, consider your target audience and the goals of your advertising campaign. Each campaign type offers unique benefits, so select the one that aligns best with your business objectives.
CONS of Google Ads
1. You Pay For Each Click To Your Website
You will only pay whenever someone clicks on your ad regardless of whether the click converts to sales or not. Therefore, some visitors will click on your ad with no intention of buying the service.
For instance, some ads are quite attractive and people will click through due to curiosity. Therefore, you will end up incurring the cost of clicks without getting any conversion.
So, crafting the right balanced message is very important.
2. Competitive Industries Have a Higher Cost Per Click
Some industries are quite competitive, and running ads campaigns might be super expensive. This is because the cost per click is increasing daily. Despite the high ad costs, Google Search Ads can be highly effective in reaching a targeted audience.
This happens since two or more advertisers are competing for the top spot ad position in the Google search result page. The bidding war ended up being quite expensive without getting a better conversion.
3. Ads Tend To Stop When There Is No Budget
Ads tend to have a short lifespan since it is dependent on the budget. Once the account runs out of funds, then the ads will stop running. Businesses cannot simply expect Google Ads to perform well without proper budget management.
The biggest disadvantage of Google Ads as marketing channels is that the listing will disappear as soon as your budget runs out. And it also impacts your future performances on getting the best price for each click.
4. Adverts Have Limitations
Writing a selling ad is quite tricky. Google tends to limit the number of characters on the headlines and descriptions. The restriction makes it difficult to customize your ads.
Google Ads tend to allow a headline to have 25 characters and the two lines of description text to have 35 characters per line. Hence, making it hard to customize your ad according to your desire. If you do not have a long winded Huckleberry Finn story, then you are safe with things google ads.
5. Be Careful With Keyword Targeting
The chances of showing your ads to the wrong people are relatively high. You need to add the right negative keywords to your campaigns to get a result.
Keyword lists tend to determine the page where your ad will be shown. Therefore, you need to choose a keyword for display network campaigns. The Google ad will find the relevant website that contains your keyword so as to be displayed.
For example; if a web design company advertises for the keyword for “website”, then it may attract lots of negativity like how to build a website or free website services. And those are relatively for students or amateurs. The correct relevant keyword should be “website for business”, then we are talking to potential customers.
6. You Need To Invest Your Time
Customizing ads that will convert need dedication, patience and a lot of time. Any small mistake will cost you dearly. You need to invest a lot of time setting up the campaign to run correctly and monitor the conversions. Integrating Google Ads into a comprehensive digital marketing strategy is essential for long-term success.
First you need to come up with a phrase that can convert. Then, draft a catchy headline before setting up the ad campaign. The process of researching the keyword and drafting the best headline tend to be time-consuming.
For this part, usually Don Draper from Mad Men will do the best job!
7. Your Landing Pages Need To Be Top-Notch
Google tends to use intelligent bots or AI to assess the quality of your landing pages. You need to ensure these pages are relevant to the search query. You cannot rely on Google Ads alone to drive traffic while neglecting the conversion landing pages.
Learning how to write landing page copy’s that convert is arguably difficult. You need to enroll in some courses that offer copywriting skills to write top-notch copy’s for your landing pages relevant to page. Besides, these copy’s will also help to boost your ranking in the search engine rather than relying on just the ads.
8. Customer Life Cycle
If the products you’re selling require the user to think, save and research your product, you may not see the ROI instantly as you expected. Simply because you have a customer life cycle to go through. Your deal could be potentially 5-6 figures high, so you are talking about high-ticket sales here. If you’re used to playing the long game, then Google Ads can help you to reach more potential customers.
Therefore, you need to think and research the products you are selling before running an ad campaign. Many customers want something that can help solve their problems.
9. Click Fraud
Google and most popular search engine engines rarely discuss click frauds. Google bots tend to inflate the clicks which in turn increases the cost per click to the advertisers.
Many Google Ads advertisers tend to use different IP addresses to fake clicks during the ad campaign. The click fraud enables them to gain the top spot over their competitor. Compared to other advertising platforms, Google Ads faces unique challenges such as click fraud.
10. Complexity as it Sounds
There are a lot of complicated variables involved in setting up Google Ads. If the ad campaigns are not done correctly, your campaign will likely burn lots of money.
Some of the key variables to consider are keywords, ad headlines and descriptive text. Doing keyword research tends to involve the use of other paid tools and getting the right one is a daunting experience.
Start Running Google Ads to Raise Brand Awareness
Understanding the pros and cons of Google Ads will help you make an informed decision about whether these ads are ideal for your business. If you need PPC expert consultation before placing your bets, size google ads, please let us know.
The good news is that Google Ads will help boost your online presence and generate conversion. Besides that, you can get google ads pros reach your targeted audience with ease.
Contact us today if you require help with setting up and running your Google Ads account.
