Disclaimer: In this article, you’ll find the lack of faith in SEO ranking practise very disturbing.
In this digital marketing world, by having a chance to get a fast glimpse of a high SEO website ranking for your website can be very valuable. Unfortunately, most digital marketers today demonstrated a hesitation to carve this ability, although often it only takes a few tweaks to make a difference!
What we’re going to share with you here are 5 easy ways to help you assess the wellbeing of your own website. And possibly your opponents, too. Let’s explore what you can do on the platform to improve its SEO and boost your Google ranking. Ready?
Understanding Search Engine Optimization
What is SEO and how does it work?
Search Engine Optimization (SEO) is the art and science of enhancing your website’s visibility in search engine results pages (SERPs). Imagine your website as a starship navigating through the vast galaxy of the internet. SEO is your hyperdrive, propelling you to the top of search engine results. It works by understanding how search engines work, what users are searching for, and the keywords they use. By optimizing your website’s content, structure, and coding, you can increase both the quality and quantity of traffic to your site. This means more visitors, more engagement, and ultimately, more conversions. So, harness the power of SEO and let your website shine brightly in the search engine galaxy.
Why SEO rankings matter
In the digital universe, your website’s ranking in search engines is like your position in the Jedi Council. The higher you rank, the more authority and trust you command. SEO rankings are crucial because they directly impact your online visibility and credibility. A top position in search engine results can drive a significant amount of qualified traffic to your website, increasing brand awareness and boosting conversions. Moreover, users tend to trust websites that appear at the top of search results, enhancing your reputation and trustworthiness. So, aim for the top and let your website become a beacon of trust and authority in the search engine galaxy.
Find out your website Domain Authority score
Domain Authority is a search engine ranking score that predicts a website’s capability to rank in search engine results pages or SERPs. Domain authority scoring varies from 1 to 100.
The higher your ranking, the better your website ranks. This insight is especially helpful when comparing your website to your competitors or monitoring the success of your website over a long-term strategy period. Utilizing tools like Google Analytics can help track domain authority and performance metrics accurately.
However, over the short term period, you are not able to completely track the domain authority progress of your website. Because it does not spur results overnight. But, if you keep track of your link profile’s fitness, produce persuasive content, and develop high-quality links, your domain authority score will eventually increase, raise your Google SEO ranking and strengthen long-term organic traffic.
Play this long game with the domain authority. If your website has a very low domain authority, then it needs some serious optimisation work.
The importance of XML Sitemap in your website for technical SEO
An XML sitemap allows search engines and spiders to find pages on your website. Having a sitemap feed search engines a complete performance data overview of all pages on your website. It helps search engines decide on the web pages that they’re trying to prioritise for indexing.
Additionally, XML sitemaps are beneficial for other search engines, enhancing visibility across all search platforms.
Analyze the robots.txt using Google Search Console
Robots.txt file typically consists of lists of contents where spiders / crawlers are not allowed access. A properly configured website usually has a robots.txt file with few contents being blocked.
If your site does not have a robots.txt file and major content crawling in areas of the website is getting blocked, then you have an SEO problem. Make sure you check if your robots.txt does exist by typing in www.yourdomainname.com/robot.txt
Keyword Research and Optimization
Implement Long-tail keywords through keyword research
Learning how your website is doing in search queries for your target keyword is one of the best ways to assess the success of your SEO efforts.
Check for the keywords that are “targeted long-tail keywords”. For example, let’s say if you are in a fashion business, look for something like “fashion outlets near petaling jaya” instead of “fashion outlets” which is too broad.
Google also factors the amount of keywords results that link to your website to determine the position of your website on the Search Engine Results Page (SERPs).
Achieving a high ranking on the SERP for specific target keywords is crucial for driving traffic to your website. But, if your website does not appear on the first page, then you may have very poor SEO.
Technical SEO is also essential in optimizing for target keywords, as it involves various elements such as website architecture, mobile optimization, and structured data.
Targeting Low-Competition Keywords
In the battle for search engine supremacy, targeting low-competition keywords is like finding a hidden path to victory. These keywords may not have the highest search volume, but they offer a greater chance of ranking higher in search engines. By focusing on these less contested keywords, you can attract more qualified traffic to your website. Use keyword research tools like Google Keyword Planner or SEMrush’s Keyword Magic Tool to identify relevant keywords with lower competition. This strategic approach can help you climb the search engine rankings and secure your place among the top contenders.
Analyzing Search Intent
Understanding search intent is like mastering the Force—it gives you insight into what users are truly seeking. Search intent refers to the reason behind a user’s search query, and it can be categorized into informational, navigational, or transactional intent. By analyzing search intent, you can create content that meets the user’s needs and increases your chances of ranking higher in search engines. Tools like Google Search Console or SEMrush’s Keyword Intent Tool can help you identify the intent behind specific keywords. By aligning your content with user intent, you can enhance your website’s relevance and authority in the eyes of search engines, leading to higher rankings and more satisfied visitors.
How fast does your website load?
The search engines are very particular when it comes to web page loading speed. Slowcoach website ranks low in search engine. Google loves fast websites.
Learn more about how fast your website loads, go to gtmetrix.com and analyze your score. GTMetrix is a fantastic tool that analyzes your site speed. Do at least 3 rounds of tests to get an average score.
If your website is still slow, then you need to shift up your gear engine!
Conclusion
You don’t have to break the bank to improve your SEO ranking, neither do you need to join the dark side. A few Jedi tricks will do the job.
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