Disclaimer: In this article, you’ll find the lack of faith in SEO ranking practise very disturbing.
In this digital marketing world, by having a chance to get a fast glimpse of a high SEO website ranking for your website can be very valuable.
Unfortunately, most digital marketers today demonstrated a hesitation to carve this ability, although often it only takes a few tweaks to make a difference!
What we’re going to share with you here are 5 easy ways to help you assess the wellbeing of your own website. And possibly your opponents, too.
Let’s explore what you can do on the platform to improve its SEO.
Find out your website Domain Authority score
Domain Authority is a search engine ranking score that predicts a website’s capability to rank in search engine results pages or SERPs. Domain authority scoring varies from 1 to 100.
The higher your ranking, the better your website ranks. This insight is especially helpful when comparing your website to your competitors or monitoring the success of your website over a long-term strategy period.
However, over the short term period, you are not able to completely track the domain authority progress of your website. Because it does not spur results overnight. But, if you keep track of your link profile’s fitness, produce persuasive content, and develop high-quality links, your domain authority score will eventually increase, raise your Google SEO ranking and strengthen long-term organic traffic.
Play this long game with the domain authority. If your website has a very low domain authority, then it needs some serious optimisation work.
The importance of XML Sitemap in your website
An XML sitemap allows search engines and spiders to find pages on your website. Having a sitemap feed search engines a complete performance data overview of all pages on your website. It helps search engines decide on the web pages that they’re trying to prioritise for indexing.
Analyze the robots.txt
Robots.txt file typically consists of lists of contents where spiders / crawlers are not allowed access. A properly configured website usually has a robots.txt file with few contents being blocked.
If your site does not have a robots.txt file and major content crawling in areas of the website is getting blocked, then you have an SEO problem. Make sure you check if your robots.txt does exist by typing in www.yourdomainname.com/robot.txt
Implement Long-tail keywords
“If there is a keyword that ranks your website to be number one, then your SEO effort is very good.”
Learning how your website is doing in search queries is one of the best ways to assess the success of your SEO efforts.
Check for the keywords that are “targeted long-tail keywords”. For example, let’s say if you are in a fashion business, look for something like “fashion outlets near petaling jaya” instead of “fashion outlets” which is too broad.
Google also factors the amount of keywords results that link to your website to determine the position of your website on the Search Engine Results Page (SERPs).
If there is a keyword that ranks your website to be number one, then your SEO effort is very good. But, if your website does not appear on the first page, then you may have very poor SEO.
How fast does your website load?
The search engines are very particular when it comes to site loading speed. Slowcoach website ranks low in search engine. Google loves fast websites.
Learn more about how fast your website loads, go to gtmetrix.com and analyze your score. GTMetrix is a fantastic tool that analyzes your site speed. Do at least 3 rounds of tests to get an average score.
If your website is still slow, then you need to shift up your gear engine!
You don’t have to break the bank to improve your SEO ranking, neither do you need to join the dark side. A few Jedi tricks will do the job.
See our web design price here, do look for the one that has Basic SEO ranking in the package.