If you are an engaging member of the digital marketing world, you probably know that Google is constantly changing its algorithm. This requires websites to update to stay ahead of the competition constantly. And Google has shifted its focus on On page SEO more than ever before.
That said, one of the highest priorities right now is updating the On page SEO optimization standards. But what exactly is on page SEO? What needs to be done to optimize it? Let’s go through the fundamentals of on page SEO, such as concepts, reasons for implementation, when to optimize it, and who should do on page SEO. You can find everything you need to know about on page SEO in this article provided by Digital Strategy Malaysia.
What is SEO – Search Engine Optimization?
SEO is an acronym for Search Engine Optimization and is a process of improving the ranking of a website on search engines so that users can find a web page more easily on the search engine results pages, specifically on the first-page result.
In the search results table, SEO stands below the position of Adwords ads (currently, the Adword results will have the word “Ad” appearing on the ad form). SEO results are obtained after a process of optimizing efforts and achieving popular rankings that are often called from TOP 1 to TOP 10.
How Important is SEO?
Nowadays, the Internet has become a place to store all the necessary information for users. The Internet thrives and makes user behaviour change as well; from the traditional buying behaviour in the past, consumers have bought more on the Internet.
SEO Helps Increase the Number of Potential Customers
In the process of purchasing or searching for information related to products/services, consumers will undoubtedly perform search queries on search engines. Now, if your website does not appear on the SERP (Search engine results page), you have lost many potential customers.
In other words, performing SEO for your website will help you rank higher on the SERP (Search engine results page), so you will have the opportunity to reach more interested people. From there, have the chance to turn them into your potential customers.
SEO Helps Increase Brand Awareness
In a traditional business, you need to have a store in a good location with lots of organic traffic from which you will have more potential customers. In online companies with search engines, too, everyday users have thousands of search queries showing interest in the industry, product, or service you are providing. If you don’t appear on search rankings, it’s like you don’t have a good position in a traditional business.
You appear on search rankings so more users can see you when needed. From there, it will create brand experiences in the minds of users well-optimized this will undoubtedly have the opportunity to become a beloved brand on the Internet.
SEO Helps Optimize the Cost of Reaching Customers
When compared to other techniques for reaching customers, SEO is a significant money saver. As a result of your SEO efforts, thousands of people will visit your website every day.
If you have 1000 visitors daily, you can sell 50 things daily. If you advertise with Adwords, you will lose money for each visit, and if you promote with other types of display advertising, you will lose convenience for each visit. However, you won’t have to pay more advertising charges if you use SEO. Isn’t it fantastic?
SEO Helps Gaining a Better Understanding of Your Customers
The most crucial task in the optimization process is to offer the target client truly usable information. And in order to accomplish this properly, you’ll need to do a thorough analysis of your target customers’ behaviour and desires in order to provide high-quality content that meets their needs. This research technique will undoubtedly aid you in better understanding your clients.
What is On-page SEO?
In the vast digital marketing landscape and ever-changing SEO world, On page SEO is a set of approaches for optimizing the structure, content, and a variety of other components of a website. To attract SEO traffic and enhance search engine ranking, on page SEO focuses on two primary factors: content and SEO tactics. Contrary to Off page SEO, On page SEO is the easiest and fastest way when you can control 100% of your search results.
The purpose is to assist the website’s Google search ranking for improvements. The website receives more traffic and has more opportunities to reach potential clients.
In other words, On page SEO is a job that encompasses numerous duties and manipulations that marketers do to optimize directly on web pages so that they are ranked better in search engine results. This helps the site get more website traffic and reach more suitable clients from natural search sources (organic search, different from paid search). Optimizing HTML code, generating and enriching website material, and reorganizing page content to better-fit consumers are all part of this task.
Why is an Optimized On page SEO strategy necessary?
Simply writing content is not enough to increase SEO ranking and get to the top of keyword research on the search engines results page. You must ensure that the article, web page, or blog post is optimized for On page SEO standards and combined with some Off page SEO techniques. In addition, writing standard SEO On page articles from the beginning will help you control the content and quality better, thereby allowing you to quickly On page later. Standard SEO articles need to meet SEO criteria about title, meta descriptions, Meta tags, page’s title tag, internal links, inbound links, outbound links, header tags, alt text, links pointing, H1, H2, URL… Those criteria will be guided and explained in detail below.
Besides, on page optimization can be helpful for the Google search engines and users as follows.
- For the Google search engines search intent: Optimizing On page SEO with the search engine so that “Google’s algorithm” understands and quickly collects information on the website. Because only standard SEO articles are not enough, you need to implement techniques to standard On page SEO articles and incorporate some Off page techniques.
- For user intent: On page SEO optimization makes the website more users friendly. From there, through the evaluation, you will control the content and help the article to be more optimized. Plus, the purpose of On page SEO optimization for the search engines is to evaluate prestige and quality. Optimizing for users is to enhance the user experience. In addition to creating conversions, attracting users to visit the website is critical when doing SEO.
When should you build On page SEO?
Building On page SEO is essential, so you must have a priority when doing this work, especially when its implementation is completely free. Specifically:
- You should set up On page SEO factors right from the moment you just built the website. The setting elements can be site structure, Https, sitemap, etc.
- Tasks that require you to perform regularly such as: writing new SEO content marketing, writing content, optimizing page speed or site speed, etc.
- You still have to perform On page SEO work even though you are ranked first on Google search to be able to maintain long-term site rankings.
Some On page SEO Ranking Factors are Prioritized by Search Engine Results Pages
Optimize Meta Description
A meta description is a short description (120-150 words) in a user’s search results, letting users know what your site is about before they click.
Currently, this method of inserting keyword phrase into this section is no longer effective in the search marketing and digital marketing landscape.
So instead of trying to stuff keywords in this description, try to optimize for CTR, increasing organic traffic and website visitors to your website. From there, indirectly improve keyword rankings, SEO ranking and even Google rankings.
Internal Link and Outbound Link
A complete article needs a combination of both Internal link and Outbound link.
Internal links will help Google collect information quickly and make it easier for users to navigate. Besides, they allow the articles to link data together.
Outbound links are links to other sites other than your website. It’s not just a relationship with websites. It’s also a way for Google to understand your web content better. In addition, these external links also create more trust, especially if they are links to pages with higher domain authority.
Improve Page Speed
Page load times are one of the determining factors in whether users read your web content or not. You can directly use the Google PageSpeed Insights tool to check and follow the recommendations given to improve your web speed such as:
- Use file compression software to reduce the size of CSS, HTML, etc. over 150 bytes.
- Use Photoshop software to avoid blurring or breaking the image.
- Optimize code (remove redundant characters, redundant code, semicolons, ..).
- Minimize web redirects.
- Minimize image size.
Ensures Mobile Users Friendly
The user experience on mobile devices is getting more and more attention from Google and is increasing the site’s rankings. Therefore, mobile-friendly web design has become one of the web ranking factors. Besides, you should optimize a few more issues below to ensure the best visibility:
- Implement AMP (Accelerated Mobile Page)
- Remove registration form display
URL is one of the most significant ranking factors on On page SEO. Remember to optimize On page SEO so that the shorter your URL, the higher the search engine rankings. Put your focus search keywords (highest search volume) in the URL.
A good On page SEO standard URL needs the following three factors:
- Contains the main SEO target keyword (with the most search volume)
- Be brief, but get the whole idea across
- Related to the article content
Note: It is recommended to combine many target keywords with the same search intent (Search Intent) into the same URL to SEO a series of keywords simultaneously.
Highlight the Main Keyword in the Article
Another on page factors to pay attention to in SEO ranking is keywords. The main SEO keywords must be bold in the article. The main keyword density is 1-3%, evenly distributed in the introduction, H1, H2, body, and conclusion. You can use additional keyword research tools to help distribute it evenly throughout the article. In addition, spread secondary keywords/related words/synonyms throughout to increase the relevance of ideas, forming a unified subject for the article.
Try not to cram all the keywords into the article or duplicate content. Because, after all, the best web SEO strategy is to focus on the user and their experience.
A good SEO strategy should not only focus on optimizing keywords and content of the article but also optimize the images posted on the website effectively by:
- Names of images must be unsigned and marked with – between words.
- Optimize SEO tags for images.
- The meta sections in the image must be filled in fully, including (Title tag, Author, Meta Descriptions …) or at least the name of the image before uploading.
In addition, you can optimize this tactic by applying image SEO to the top of the search. Because Googlebot does not recognize images, it can only read letters or characters. So, adding alt text to the image will help Google identify it faster, easier, and more effectively, and your page will be on top of google search results in no time.
Anchor Text is the text where clicking will lead you to a hyperlink to relevant pages. You must ensure that the anchor text accurately and fully represents the content of the affiliate link to the other pages.
Some tips to optimize anchor text:
- Do not write overly general anchor text such as: click here, here, … but describe the linked website more specifically.
- Limit repeated use of an anchor text. Write newer anchor text assets.
- Try to avoid broken links, and carefully check for spammy sites. It would be best if you only chose links from pages with high domain authority.
Semantic keywords are meant to create more depth for your content. Unlike LSI (Latent Semantic Indexing) keywords, semantic keywords help users and Google understand the context/topic of the article better. Usually, you will start by researching 10-20 semantic keywords and then inserting them into the article that needs On page SEO.
Top 4 Best Check On page Tools Available
Yoast SEO, built into WordPress, is the most widely used tool today. This helpful tool is available for free and is simple to use. This tool is quite beneficial, whether you are creating a personal blog or are an SEO expert for a website.
You can upgrade to Yoast SEO Premium to get all the features. On the other hand, the free edition contains basic and comprehensive capabilities for optimizing On page SEO.
Yoast SEO can assist you with chores such as title and meta description checks, sitemap management, and many other SEO-related tasks.
SEOQuake is a free tool that allows you to check your SEO On page. The tool assists you in determining whether the website’s On page characteristics have met or exceeded search engine requirements.
On page problems such as URL, Title, Meta Description, Meta Keywords, Headings, Images, Favicon, Sitemap, and others may be checked with SEOQuake.
WDD currently employs SEOQuake to check Keyword Density on a regular basis. This is the tool that I recommend for optimizing your website’s Onpage.
SEMRush’s On page SEO Checker
Semrush’s On page SEO Checker is a specialized tool many people use today to verify on page standards. The tool assists you in identifying the website’s weak points, facilitates analysis, and compares your website to the top ten competitors.
Then, provide suggestions and methods to optimize on page factors and promote the website to improve search engine rankings quickly.
This tool aids on-site (domain) and on-page optimization (content). This tool is beneficial in enhancing the website’s rating.
The following are some of Website Auditor’s standout features:
- Examine the structure of the website
- Visit many different websites
- Assist in reducing website loading issues
- When a broken connection is detected, a warning is displayed.
- Have complete control over many aspects of the website, including the title, navigation, domain name, etc.
Hopefully, this article has provided you with a better understanding of On page SEO and made it easier for you to optimize all of the content on your website, allowing you to improve your site rankings in Google’s search results. Keep in mind that although it is important to optimize On page SEO, the best SEO strategy is still a proficient combination of both On page and Off page factors.
Feel free to leave a comment or contact us for more technical SEO advice. Good luck!